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  • Pre Vegas – Our Favorite Social Campaigns 2017

    May 4, 2017

    From April Fools day to Disneyland Paris’ 25th Anniversary, last month we saw some hilarious, brilliant and almost unbelievable campaigns across social media and print. We’ve collated our favourites…


    Google Gnome

    This was an April Fool that a few of us almost fell for… introducing Google Gnome – The smart yard is finally here. The Google team developed a very convincing website, which boasted incredible features for human and dog, from mowing the lawn to playing fetch. It even included several outfits for the Gnome, including ‘The Abominable Gnomeman’, ‘H2GnOme’ and ‘My Lil’ Gnomey’. Definitely worth a watch, you can see the full video here.

    (read more)

    We’re looking for a new team member!

    April 7, 2017

    We are looking for an enthusiastic and hard working graphic designer to work with our growing list of high-profile clients. You will have to learn and understand exactly who our clients are, what they do, and what their customers want. No day is the same, so you need to be ready for a challenge!

    You will:
    • Have an opportunity to make a big impact, as an important member of a small team
    • Work on a wide variety of projects for a wide variety of exciting clients
    • Be expected to create amazing work that is as clever as it is attractive
    • Have the ability to manage your own work load, working on small and large projects from start to finish
    • Have a positive, can-do attitude, with an eagerness to learn

    Your portfolio:
    • Contains examples of excellent design and typography
    • Demonstrates your incredible attention to detail
    • Has great examples of packaging, style guides and logo design. Examples of experience in the brand licensing industry is a massive plus

    You:
    • Are passionate about branding and graphic design
    • Are a team-player with a can-do attitude
    • Are comfortable working in a team and alone
    • Are comfortable handling multiple projects, and completing great work under tight deadlines
    • Have at least 3 years of experience in a design role
    • Are fluent in Illustrator, Photoshop and Indesign
    • Look at our website, twitter and instagram and know that you’re the perfect match for the work that we do

    We:
    • Have a creative office space located on the Tyne Bridge
    • Create award-winning work for clients like Disney, Disneyland Paris, the Royal Ballet, Nickelodeon, ITV, Sega and The Discovery Channel
    • Are friendly and hard working
    • Have table football, basketball and an office dog

    Send us your online portfolio, CV and a personal note that will help us learn more about you to info@beaconcreative.com

    Spring Retail Report

    March 23, 2017

    Spring is finally upon us and retailers across the UK are showcasing bright, colourful and interactive displays across their stores. We’ve collated a list of our favourites…


    Nike: Kiss My Airs

    NIKE AIR MAX DAY

    The end of March means one thing… yes, it’s Nike Air Max Day. Each year Nike celebrates its famous Air Max range, and leading up to the 26th March Nike is releasing several limited editions. The London Oxford street store has been transformed into a celebration of the brand, as the Nike Air Max 1 marks its 30th Anniversary. Nike are also opening ‘Sneakeasy’ pop-ups across the US to mark its fourth annual Air Max Day.

    You can find out more about the pop ups here.

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    Spring Fair 2017

    February 14, 2017

    With over 2,500 exhibitors across 14 sectors, Spring Fair opened it’s doors to over 60,000 visitors. We’ve collated our top picks and top trends from the show


    Spring Fair – Top Trends

    FLAMINGOS, CACTI, TROPICS and UNICORNS

    Still going strong, flamingos and tropical prints stole the show this year, on everything from greetings card, gift wrap, tableware and plush. Trend forecasting agency Trend Bible explain “Why are we still seeing flamingos and cacti motifs? Trends sometimes stick around a lot longer than you’d think – they appear to be fads at first, but they have more longevity than you would imagine. This is because trends trickle down to more mainstream consumer groups. The initial audience for this type of novelty product, the Early Adopters, will typically move on to the next thing quite quickly, but new, more mainstream audiences (we call them the Late Majority) begin to pick up on these trends. The Late Majority audience is a much bigger portion of society so we tend to see trends really explode when they hit this consumer group, which can be a year or two years after the trend is first evidenced.”

    (read more)

    Toy Fair 2017

    February 2, 2017

    The UK’s largest Toy Fair opened its doors last week to over 270 companies, showcasing the latest toys, gadgets and games. We’ve collated a list of our favourites below…


    NEW

    MOLANG

    We were excited to see Youtube sensation Molang make an appearance at the show this year. Tomy, recently named European master toy partner, showcased a range of new super soft plush as well as figures and play sets.
    Created by Hye-Ji Yoon the character and his bashful best friend Piu Piu gained popularity first in Korea through instant messaging apps. Molang has the ability to connect with a wide demographic, from toddlers to teens through social media, it’s super cute style and it contains no dialogue – no doubt helping sell the series into 150 countries worldwide. With over 1000 products available across Asia already, we’re expecting big things here too. Molang was screened last year on DisneyJunior and you can also catch it here on Youtube. (Prepare to fall in love).

    (read more)

    What’s new?

    January 18, 2017

    2016 was another busy year for us, working on some great projects for Shanghai Disney Resort, Nickelodeon, Character Options and Penguin. From pencil sketches to exhibition stands, we covered it all, and with some great new clients onboard, we’re excited for the year ahead! Here’s what we’re looking forward to…


    FINE & DANDY

    Unveiled in New York last Friday, Beano Studios and Stella McCartney have collaborated on a new range of apparel celebrating the characters from The Dandy comic strip.
    Korky the Cat, Dinah Mo and mischievous twins – Cuddles and Dimples – feature on the print, which appears in 15 pieces of the designer’s ready-to-wear collection.
    Styles in the collection include an all-in-one, jackets lined with the print, dresses and separates, t-shirts, knits, denim jeans and an embroidered sweatshirt. The collection will be available from May, you can find out more here.

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    Yule Blogged

    December 14, 2016

    After last year’s website reveal in the form of an advent calendar, we thought this year’s mailer would have to be something special. A few ideas were thrown around the studio until one stuck, what if we did some 3D typography? We had already been pinning and looking at new styles of type for a new Styleguide we were working on and with the amazing work already out there we decided to put our hand to it.

    This blog is the process that we went through to create this piece (image – if you havent seen it).

    The initial idea was set, we were going to do a 3D Christmas typography piece, now what would it say? Brilliantly suggested in the studio was the phrase ‘Yule Tide’ but with the twist of ‘Tide’ being ‘Tied’ to link up the text.

    To begin with we used some existing fonts to create the text and then some illustrator magic to link the type in our rough layouts we’d be taking into Maya. With the text sorted (what we thought at the time) we had to decide on the look. It’s meant to be Christmassy and everyone has a Christmas jumper so… we were to give the type a woollen jumper feel. We picked out some starter colours and texture swatches and our 3D journey would begin!

    1_original-concept

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    GENERATION Z

    December 8, 2016

    The generation directly after the Millennials, Generation Z are emerging as the next big thing for market researchers and trend forecasters. Digitally fluent, independent, pragmatic and curious, by 2020, its estimated that Gen Z will make up 40% of consumers.

    Print

    Generation Z don’t remember a time before social media, they live their lives – from interacting with friends and family, to making purchases online – via their smartphones. This has profound implications for everything from their relationships, how they learn, to virtual reality training and problem solving.
    Building on their digital abilities, we’re seeing a rise in blending physical and digital in the home, in-store within advertising and product, Joanna, MD, of Trend Forecasting company Trend Bible, talks about the development of this within Generation Z, and the impact it will have on parenting, play and learning:

    “As specialists in forecasting the future of family life we have built a strong understanding of this generation and their behaviours. We’re especially interested in how they make decisions alongside their parents, so things like balancing screen-time with the development of ‘real world’ skills is where Generation Z and their parents conflict in views. We are forecasting future trends that fuse and blend the physical and digital, responding to all senses. Scientists explore the relationship between sight, sound, scent, taste and touch and manipulate these to create alternative experiences that go beyond the screen. Sensory stimulation becomes an opportunity to add a new dimension of engagement and experience to children’s products.”

    (read more)

    CHRISTMAS RETAIL REPORT 2016

    November 22, 2016

    It’s beginning to look a lot like Christmas… in November…

    ALTERNATIVE

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    THE BODY SHOP #JUNGLEBELLS

    This years campaign shares The Body Shop’s charity message with a jungle twist for the festive period. The windows work alongside their online ‘Jungle Bells’ campaign, showcasing rainforest animals roaring, squawking and chirping their very own Christmas song. You can watch (and sing along) here.

    (read more)

    We’re hiring…

    November 4, 2016

    Job description

    Small but perfectly formed creative team looking for an enthusiastic and brilliantly creative new team member.

    Working with clients such as Disney, Nickelodeon, the Royal Ballet and Adidas, you’ll be working on branding, packaging, point of sale and style guides.

    We need someone who is willing to work hard, go the extra mile, take your work seriously but not yourself. You have to learn and understand exactly who our clients are, what they do, and what their customers want. No day is the same, so you need to be ready for a challenge!

     

    You MUST have:

    • Excellent design capabilities, with great ideas and excellent typography skills

    • The ability to manage your own work load, working on small and large projects from start to finish

    • Excellent attention to detail

    • A positive, can do attitude, with an eagerness to learn

     

    It’s a bonus if you have:

    • Experience working in brand and character licensing

    • Illustration capabilities

     

    We’re a creative, ambitious and friendly team, if you’re ready for a new challenge, we’re waiting to be impressed!

     

    Send your cv and samples of your work to info@beaconcreative.com